Inspiring Guest Confidence: The New Value Proposition

A session by Brian Hall, Liz Schultz, Theresa van Greunen and Dan Wacksman CHDM, CRME
Explore St. Louis, Hyatt, Aqua-Aston Hospitality and Sassato LLC

October 28, 2020, 06:00 PM

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About this session

Organized by HSMAI's Marketing Advisory Board

Potential travelers are uncertain about the rules of the road (and skies). Case in point: searches for “can I travel” have grown globally by 800% YOY; and, searches for “safe to fly” have grown by over 500% YOY.

This session will share best practices and strategic insights around nurturing the growing level of comfort many people have when it comes to travel, and amplifying messages around health and safety initiatives.

The goal is to help travelers return to the road with renewed confidence.

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