Maximizing & Measuring Your Marketing Efforts

A session by Stuart Butler, Tammie Carlisle, Jessica Davidson and Dan Wacksman CHDM, CRME
Fuel, Milestone, Wyndham Hotels & Resorts and Sassato LLC

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About this session

Organized by HSMAI's Marketing Advisory Board

Marketing teams continue to confront unprecedented challenges – including measuring the effectiveness of their marketing efforts in the “new abnormal.”

Marketing experts will share insights and best practices for: • measuring and tracking your progress, • demonstrating value, • avoiding common pitfalls and key techniques to exploit, and • adapting during what is likely to be a very bumpy recovery.

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