The Metrics that Matter

A session by Kunal Shah
Associate Partner | Travel & Transportation Lead, ZS

November 04, 2020, 07:00 PM

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About this session

Organized by HSMAI's Sales Advisory Board

Hospitality companies and sales organizations within them have endured their most challenging year ever and are beginning to settle into the new normal for the foreseeable future. Salespeople – especially at the property level – continue to deal with wearing multiple hats and an ever-changing path to purchase and their leaders struggle with new strategies, structures, and sales measurement metrics, and this list continued to change and grow. The traditional measures of success still exist – RevPAR, activity-based metrics, goals/quotas, etc. – but what others are key to effectively measuring and communicating your success in this new environment?

This session combines expert research and insights from ZS, a leading consulting firm, with insights from HSMAI members in a content-rich and interactive environment. Attendees will hear from ZS how to identify the metrics that matter in your specific environment with the key objective: improving overall sales effectiveness & performance. In addition to insights from ZS, the session will include relevant case studies and interactive break-out discussions that will enable participants to immediately apply what they’ve learned. We look forward to your participation in this engaging and insightful session!

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