Customer Insights for the New Year

About this session

Organized by HSMAI's Marketing Advisory Board

With vaccine availability predicted to steadily increase, expectations are that travel in North America and beyond will open up in 2021. Now is the time for marketers to generate, prepare for, and get ahead of the inevitable demand.

Raymond Mok, who looks after Travel Strategy & Insights for Google, will share actionable insights into consumer- and covid-driven environment trends, consumer needs, and traveler expectations in the last Recovery Connections session of 2020. He will also walk you through: • permanent versus temporary consumer behaviors • macrodrivers and trends for 2021 • aspects of a phased and uneven recovery